Case studyFramico
200 orders a day, and every one touched by hand
A wall-art seller had scaled to 200+ daily Amazon orders and bought commercial printers to keep up. Printing, fulfilment, and shipping were still manual, and the founder wanted to go further. to rent that infrastructure out as a print-on-demand service. You cannot onboard third-party sellers onto a manual process.
- Services
- Platform architecture & full-stack engineering
- Category
- Print-on-demand & fulfilment SaaS
- Client
- Framico
- Stack
- Next.js · NestJS · GraphQL · Redis · BullMQ · AWS S3 · Imgix · Polotno · Stripe
The problem
Growth was breaking operations.
They had demand and printers. What they did not have was a system between the two.
- Order-to-print hand-offs done entirely by hand
- No visibility into production status
- Creator storefront disconnected from the backend
- No way to configure complex wall-art attributes
- Shipping and tracking assembled per order
- Zero headroom to onboard external sellers
What it was costing
- The POD vision was unreachable without infrastructure
- Fulfilment errors scaled with volume
- Operations would become unmanageable, not just busy
- Growth capped by how fast people could type
Our approach
Build the fulfilment engine, not a dashboard
We built the operational core of a print-on-demand business: orders arrive, route themselves, and come out the other end as a tracked parcel.
- Centralised every marketplace order source into one system
- Modelled complex product configuration. frames, borders, mounting, accessories
- Automated printer routing, label generation, and tracking assignment
- Moved high-volume work onto background queues so nothing blocks
- Built print-ready asset generation into the pipeline
- Gave admins one panel for orders, printers, shipping rules, and inventory
Core capabilities
What it does now
End-to-end automation from marketplace webhook to tracked delivery.
- Real-time order ingestion from Shopify, Etsy, and ShipStation
- Automated print routing and fulfilment workflows
- Smart product mapping across frame, border, and mounting options
- Printing → labelling → shipping → tracking with no manual step
- Seller billing and payments through Stripe
- Admin panel with full operational control
Every month you leave it manual, you pay for it in salary.
Bring us the workflow that costs you most. Thirty minutes with an engineer, and you leave with the map whether you hire us or not.
Book a systems audit